Why Sponsorship (Not Mentorship) is the Answer

by | Jun 15, 2023

In 2019, Andrea Janzen wrote an article in the Forbes Coaches Council about the difference between sponsorship and mentorship. The hypothesis then was that sponsorship, not mentorship, would become the answer to advancing women in the construction industry. Fast forward to today, and Ambition Theory and the National Center for Construction Education and Research have quantitative research that shows that sponsorship happens half as often as mentorship for women in construction. In this episode, Andrea Janzen reads the original article about where this idea came from.

You can learn more about our quantitative research report by going to buildingbetterreport.com.



  • The difference between sponsorship and mentorship
  • How men and women are mentored differently
  • How to find sponsorship for yourself
  • How to begin sponsoring others


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Special Thanks to Lucinda Dykens of Coastal Virtual Solutions for editing this episode.


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