WE DO THINGS DIFFERENTLY

For companies ready to challenge the status quo and serious about seeing more women at the top.

When Ambition Theory began over half a decade ago, we saw the need to address the systemic barriers preventing women from advancing into leadership roles in architecture, engineering, and construction (AEC).
 
The problem? Many leadership initiatives still place the responsibility for change on women. While companies are actively recruiting more women, many don’t take the next step and invest in the leadership development needed to support their growth into senior roles.
 
Recently, though, there has been a notable shift.

CHANGE IS HERE

Forward-thinking companies are beginning to recognize that leadership journeys differ for men and women. They know that progress takes more than a one-off event or annual talk—it requires sustained effort, with everyone involved. By investing in targeted programs and fostering collaboration across teams, these companies are building cultures where opportunities are created, barriers are broken, and leadership is redefined.
 
Not every organization is ready to take these bold steps—but you are. We’re so excited you’re here and you’re ready.

Why Ambition Theory?

Specialists in Male-Populated Industries

Our training addresses the unique challenges women face in male-dominated industries and was developed and tested with women in the Architecture, Engineering and Construction (AEC) sectors.

Evidence-Based Training

Our training is informed by nationwide research and continuously updated with insights from our industry partners, advisory board, our clients, and the women we work with.

Action-Oriented & Outcome-Focused

We teach transformational leadership skills and produce tangible outcomes. Participants take immediate action, often leading to promotions.

The Coaching Difference

Real results happen when participants apply what they learn. Our coaching and peer learning create accountability and encourage action.

We Can’t Do it Alone

We couldn’t achieve our mission without the support of our dedicated industry partners.

What People Are Saying

OUR PASSIONATE TEAM

Andrea Janzen

Andrea Janzen

Founder & CEO
Andrea is a Certified Executive Coach with an MBA, the host of the Ambition Theory Podcast, a Forbes contributor and a top-rated speaker. She is passionate about coaching women in construction to develop themselves, set leadership goals and get results. Since 2018, Andrea has coached and trained over 1,000 construction professionals. Before becoming a coach, Andrea was a marketing leader that worked on some of the world's best-known brands.


Doreen Bartoldus

Doreen Bartoldus

Account Director
Doreen brings a wealth of experience to her role as Account Director at Ambition Theory. With her deep knowledge of the construction industry and a passion for fostering connections, she excels at building meaningful relationships with clients and partners. Her strategic mindset and commitment to advancing women in construction ensure that Ambition Theory’s programs are tailored to drive measurable impact. Whether she’s collaborating on a leadership initiative or guiding a company through our diagnostic assessments, Doreen’s expertise helps our clients achieve transformational results.
Amanda Portinari

Amanda Portinari

Director of Marketing
Amanda directs all marketing activities at Ambition Theory and is in charge of spreading the word about how amazing a career in construction can be. Her experience working at a big advertising agency, combined with her time working at a corporate wellness startup, is the fuel that drives our vision forward. Amanda's deep understanding of human behaviour allows Ambition Theory to engage construction professionals in an empowering way that inspires people to take action.

Nora Kordon

Nora Kordon

Operations Manager
Nora plays a vital role in ensuring our internal processes run smoothly and efficiently. She's a strategic planner who's always thinking ahead, ensuring we stay organized and on track. Her dedication to creating seamless client experiences ensures that Ambition Theory operates at its highest potential, helping us drive transformative change for our clients and partners in the construction industry.


Our Values

We Pursue Growth

We embrace continuous learning and see challenges as opportunities for growth and innovation.

We Lead with Integrity

We value integrity and respect in everything we do. Professionalism is key to creating a confident and safe environment for everyone.

We Embrace Discomfort

Getting out of our comfort zones is part of our DNA. Just like we teach in our training, it’s where the magic happens.

We’re in This Together

We believe your success is intertwined with ours, and we work collaboratively to achieve shared goals.

MEET OUR ADVISORY BOARD

Meet the experts who lend their knowledge and insights to support us on our mission.

Doreen Bartoldus

Doreen Bartoldus

Doreen Bartoldus brings over 45 years of experience in construction, where she has championed women's leadership throughout her career. With a passion for equity, she believes that more women in leadership means more role models for future generations. Doreen's leadership journey includes serving as NAWIC's National President and managing the successful $1.4 billion Catskill Delaware UV water disinfection plant project. Outside of work, Doreen enjoys staying active, sewing, and cherishing her large family.
Dr. Tim Taylor

Dr. Tim Taylor

Dr. Tim Taylor, a former Director of Research at NCCER, is dedicated to advancing women in construction to boost industry performance and address economic challenges. With over 15 years of experience mentoring future leaders, his research has secured more than $2.8 million in funding, emphasizing the value of craft careers. Tim’s passion for the industry began as a child riding equipment with his father.

Maggie Lugo

Maggie Lugo

Maggie Lugo is a strategic powerhouse known for crafting win-win business opportunities and gracefully navigating complex corporate landscapes. Her unwavering commitment to elevating women into leadership roles is not only admirable but essential for industry change. As an advisory board member, Maggie will foster deeper connections with our corporate clients, amplifying our impact.

Codi Cox

Codi Cox

Codi Cox is a relationship-building expert with a knack for transparent collaboration, ensuring that partnerships thrive through mutual benefit. Her passion for empowering small businesses and championing women in construction is both inspiring and transformative. As an advisory board member, Codi will help us leverage our intellectual property and refine our partnerships, essential for our growth.

LET US MEET YOU WHERE YOU ARE

Every company is at a unique point on their women in construction journey. The best way to decide what’s best for your organization is to get in touch. We can’t wait to hear from you.