Developing the leaders the construction industry needs today

An 8-week intensive leadership course.

Why women are the answer to the construction industry’s war for talent

There is currently a talent shortage in the construction industry; there aren’t enough people to do all of the work. Almost every company needs to get 110-120% out of every employee, which presents a new challenge.

Simply providing someone with a longer to-do list or delegating more does not inspire them to take action and give additional energy to contribute towards the company’s goals.

Construction companies urgently need transformational leaders who inspire and motivate teams to perform at a higher level – the traditional transactional approach to leadership isn’t as effective anymore.

The Opportunity to Invest in Women is Now

Transformational leadership both inspires and empowers others. Internally motivated employees fulfill their workplace’s needs to everyone’s full potential.

Studies have shown that men naturally gravitate towards a transactional leadership style, whereas women naturally veer towards a transformational style. Because leadership in construction is so male-dominated, transactional leadership skills have been reinforced through hiring practices for many years.

The relational value that women bring to the table can often get overlooked because it isn’t formally tracked in performance management systems that continue to reward transactional leadership behaviours.

Ambition Theory’s Leadership Accelerator focuses on improving employee retention by developing transformational leaders from the talent that exists inside the company.

Address the war for talent in your organization today by investing in existing professionals. Make a statement that your organization is taking action to support women in construction.

8-Week Leadership Course
Starts April 3, 2023

I originally had some concerns about the training being only for women as I was worried it could perpetuate prejudices against men. However, seeing people like myself in similar roles with similar challenges validated that I wasn’t alone. Being in this setting allowed me to see that some of the traditional barriers women have faced in the construction industry are slowly fading. Don’t get me wrong, there are still barriers to overcome, but they don’t seem as impossible anymore.

– Janice Teale, Municipal Group of Companies


We are facing a talent shortage. It used to be about getting people in the door; now, it’s about engaging that talent.
Regional Vice President, Pomerleau

Ambition Theory is featured in

Leadership accelerator for women in construction

8-week intensive leadership course
Learn the behaviours required to lead in the construction industry today. Such as understanding your motivations and leadership style, influencing and motivating others, navigating relationships, and contributing value to your company. Participants will work towards tangible outcomes aligned with their company’s goals.

8-Week Leadership Course
starts April 3, 2023

Our curriculum is based on the Canadian Construction Association’s Gold Seal standard

Gold Seal Certified (GSC) construction management professionals have attained the highest standard of excellence in the industry, have proven industry experience and are held in the highest regard. Companies that employ GSC professionals are seen as leaders for their commitment to quality and excellence through education, training, and continual skill development.


Canadian Construction Association

Who should attend

Our Leadership Accelerator is for professional women in construction with five or more years of experience. Who are on the verge of rising to a leadership position or have recently been promoted.

The curriculum includes:

  • Core Values
  • Understanding your strengths
  • The mindset of a strategic leader
  • How others perceive your leadership style
  • Social and emotional intelligence
  • Sponsorship vs. mentorship in the construction industry
  • Relationship management: Construction is about who you know
  • Acknowledging progress and continuing your leadership journey

Your Leadership Brand 360 Degree assessment

When rising to a leadership role, it’s essential to understand how others perceive your strengths and behaviours. High self-awareness is required to lead in 2022 and beyond. The assessment helps you know your strengths and develop your unique personal leadership brand. The process provides a framework to align your values with your company’s.

Coaching enhances learning and ensures you get a return on this investment

Actual results don’t happen in a classroom, and they occur when you apply what you’re learning in your company in real-time. We incorporate coaching and peer learning to create accountability. Each week, you take action and access ongoing coaching to support your leadership growth and achieve tangible outcomes.

8-Week Leadership Course
starts April 3, 2023

This course includes:

Eight weeks of on-demand curriculum (taken on your schedule – through a combination of video, audio, articles and worksheets)
1-hour live group coaching each week: 2-time slots to choose from (9 AM and 2 PM Mountain Time)
Your Leadership Brand 360-degree feedback assessment
Action planning worksheets
Networking – build relationships with other women leaders in the industry to share best practices
Evidence-based articles to deepen your learning

3 Gold Seal credits

Bonus: Diversity and Inclusion in the Construction Industry virtual speaker series

Leadership Accelerator For Women In Construction

$1,999 per person

The next cohort starts on April 3, 2023.

Learning outcomes

  • Understand your unique leadership brand and how to leverage your strengths in your role.
  • Demonstrate the leadership behaviours required to influence and inspire others to take action.
  • Have increased confidence in your ability to manage up and navigate relationships within your organization.
  • Have the ability to think strategically and understand how to provide value to your company.
  • Develop a network and support system of other women leaders in the industry.
I felt very welcomed and encouraged by the group to expand my network, and last Friday, I started to see the result of my baby steps. This happened after only 3 weeks of being intentional with networking during Covid.

Leadership Accelerator For Women In Construction

$1,999 per person

Time commitment

  • 30-60 minutes each week for pre-work (videos, articles, worksheets)
  • 60 minutes each week for group leadership coaching. 2-time slots to choose from (9 AM and 2 PM Mountain Time)
  • The total time commitment is 1.5-2 hours per week.

Ambition Theory is a professional coaching and leadership development company focused on accelerating women in the construction industry into leadership positions. We help companies to:

  • Fill leadership roles internally instead of having to search externally.
  • Increase retention. By selecting employees and investing in them, you’re demonstrating that you have a plan and a long-term vision for them in the company.
  • Reduce stress – Developing talent from within ensures that the leader is a cultural fit.
  • Better connect with clients – having diverse leaders allows you to better connect with client teams who consist of individuals with diverse backgrounds.
  • Win more jobs: Diversity and team makeup are becoming decision-making factors in many construction projects.

About Andrea Janzen,
Founder and CEO 

Andrea is a Certified Executive Coach with an MBA, the host of the Ambition Theory Podcast, a Forbes contributor and a top-rated speaker. She is passionate about coaching women in construction to develop themselves, set leadership goals and get results. Since 2018, Andrea has coached and trained over 1,000 construction professionals.

Now is the time to invest in the leadership potential of the women at your company

Book a call with us: We will help you determine who the best candidates are in your organization.
Create a plan: Set objectives for leadership behaviours and tangible outcomes to ensure you get a return on investment.
Watch your women leaders rise and tackle your companies biggest challenges.
Professional Coaching & Leadership Training for Women in Construction.

©2021 Ambition Theory