The exponential value of sponsorship with Sophie Noël-Pelletier and Brian Watkinson

by | Jul 16, 2024

In this conversation, we reverse-engineered the behaviors and steps required to start a sponsorship relationship. We also discussed what was in it for Sophie (the protege), what was in it for Brian (the sponsor), and what the value was to Kiewit, the company where they both work.

If you want to learn how to start using sponsorship to advance your career,  uplift others, and provide exponential value to your company, this episode is for you. 

Highlights 

  • How sponsorship creates value for a company. 

  • What a Sponsorship – Protegé relationship looks like.

  • How you can sponsor the next generation of leaders. 

Links: 

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