How To Begin Implementing Sponsorship At Your Company

by | Jun 29, 2023

In 2019, Andrea Janzen wrote a series of articles in the Forbes Coaches Council about the difference between sponsorship and mentorship. The hypothesis then was that sponsorship, not mentorship, would become the answer to advancing women in the construction industry. Fast forward to today, and Ambition Theory and the National Center for Construction Education and Research have quantitative research that validates this. In this episode, Andrea Janzen shares how you can start implementing sponsorship at your company. 


  • The difference between sponsorship and mentorship 

  • How to build a sponsorship culture 

  • Why sponsorship needs to start at the top 


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Special Thanks to Lucinda Dykens of Coastal Virtual Solutions for editing this episode.


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