WIC Week Webinar

From Insights to Action Plan:

Toolkit For Advancing Women in Construction


Is your ‘women in construction strategy’ stuck at recruitment?

Our research shows that most women prioritize having a clear path to career advancement over salary or flexibility. Without a plan to advance women at your company, you’re pouring time, money and energy into a leaky bucket.

In this webinar, we’re giving you a sneak peek of a new actionable toolkit designed to help companies move beyond recruitment and pave the way for more women to move into leadership positions.

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I agree to allow Ambition Theory LLC or National Center for Construction Education & Research (NCCER), Associated General Contractors of America (AGC) to contact me.  I may withdraw my consent at any time through the unsubscribe link.

In “From Insights to Action Plan” we’re sharing a preliminary look at the contents of our new Building Better Action Plan, a toolkit for advancing women in construction and share a roadmap for building a workplace where everyone can thrive.

Based on insights from our groundbreaking Building Better: Women In Construction Report, the new toolkit is designed to help companies move beyond recruitment and pave the way for more women in leadership positions.

If you’re looking for concrete, evidence-based ways to support the women in your organization, don’t miss this special WIC Week webinar! 


Sign up today.





Happy Woman Leader with her team

From Insights to Action Plan


After we released the Building Better report last year, we didn’t just sit back—we took action. At the AGC Construction HR & Workforce Conference, we shared our research findings with the industry’s top Workforce Development and HR professionals.

Then we challenged everyone in the room with the simple but crucial question:

What will you do now?


The response was inspiring.

Together, we crafted an action plan to drive meaningful progress on individual, company, and industry levels.

In this webinar, we’re laying it all out.

Discover the hard-hitting insights from our research and the practical steps being taken to level the playing field as we unveil the Building Better Action Plan: A Toolkit for Advancing Women In Construction. From fostering inclusive workplaces to implementing tangible policy changes, we’re equipping you with the tools and strategies to make a difference.

This isn’t just another webinar—it’s a call to action. 

We’re ready to roll up our sleeves with the most progressive companies in the industry and build a future where every woman (and everyone!) can thrive. 


“I want more opportunities to do bigger work. I feel like as a female a lot of times I get pushed to the side to do smaller tasks like I can’t handle working with bigger materials and projects.”

Building Better Respondent

More About the Building Better Report

Happy Woman Leader with her team

Delving into Women’s Experiences and Unlocking the Keys to Retention

Recruitment and hiring efforts have helped bring more women into the construction industry in recent years, but those efforts don’t guarantee that women will stay. If the work environment doesn’t give women what they’re seeking, they will leave.

Building Better explores these important questions about women in construction:

  • Are they getting what they want and need?
  • Will they stay in the industry?
  • What will it take to keep them?

Download the report today to learn what we uncovered after speaking with women in construction from across Canada and the United States.


“I want to be invited to the same meetings that my male counterparts attend.”


Building Better Respondent

Happy Woman Leader with her team

A Call to Action: Join Us In Driving Real Change


BUILDING BETTER is a collaboration between Ambition Theory and the National Center for Construction Education and Research (NCCER) born out of a mutual desire to increase opportunities for women in the construction industry.

Our partnership was established to provide data-driven practical insights and tools to companies in the construction industry who are genuinely committed to making the industry more inclusive. We are on a mission to empower companies to take action and drive real change.

Employee resource groups and mentorship programs provide women with support, guidance and safe spaces to share their experiences, but they don’t work to drive sustainable change and still leave the burden of change on women’s shoulders.

We believe that everyone needs to play a role in creating a more equitable workplace. Building Better is a call to action for all stakeholders to join forces and make a positive impact on the industry.

Our 2024 Women In Construction Week webinar and launch of our Building Better Action Plan: A Toolkit for Advancing Women In Construction is the next step in our journey.



Associated General Contractors of America (AGC)I agree to allow Ambition Theory LLC, and National Center for Construction Education & Research (NCCER)  to contact me. I may withdraw my consent at any time through the unsubscribe link.


The National Center for Construction Education and Research (NCCER) is a not-for-profit 501(c)(3) education foundation created in 1996. It was developed with the support of more than 125 construction CEOs and various associations and academic leaders who united to revolutionize training for the construction industry. Sharing the common goal of developing a safe and productive workforce, these companies created a standardized training and credentialing program for the industry. This progressive program has evolved into curricula for more than 40 craft areas and a complete series of journey-level assessments offered in over 4,000 NCCER-accredited training and assessment locations across the United States. Learn more at nccer.org

About Ambition Theory

At Ambition Theory, we’re dedicated to driving systemic change in the construction industry. We offer leadership training and coaching that equips individuals with the transformational leadership skills essential for advancement. We firmly believe that it is the responsibility of industry leaders and companies to create a more inclusive and diverse environment, and we work collaboratively with organizations to make this a reality. By sharing our expertise and proven approach, we’re able to shift the burden of change from individual women to the industry as a whole. Listen to our Women in Construction podcast and learn more about our Leadership Accelerator and corporate programs at AmbitionTheory.com.

About Associated General Contractors of America (AGC)

The Associated General Contractors of America is the oldest and largest construction association representing more than 27,000 firms, including over 6,500 of America’s leading general contractors, over 8,800 specialty-contracting firms, and more than 10,400 service providers and suppliers. Operating in partnership with its Chapters, the Association provides a full range of services satisfying the needs and concerns of its members, thereby improving the quality of construction and protecting the public interest.

Learn more at agc.org.


Helping women in construction advance their careers and companies build workplaces where women can thrive.

©2021 Ambition Theory